I promise that I will not pound you with “buy my stuff” information, as that is not what I am about. Yes, I would love for you to call me when you need to order something with your company name on it – that is indeed true… And since I am being perfectly honest and transparent, let me be direct and tell you that the reason I am helping YOU think about how YOU can build YOUR BRAND is to build my brand – specifically with you.
When your business grows and succeeds, I hope to be involved in that, providing logo’d apparel and products for you and your customers, and serving you as your branding partner and expert.
So right here and right now – I want to prove to you that I am about much more than “buy my stuff,” as that is only a portion of the value of your Joe Logo!
Read on fellow business owner, and see if any of these ideas strike your fancy…. Let’s begin the adventure of making your company the “Kleenex” of your community or your industry!
3 Sneaky Ways to put Joe Logo to Work
- Social Media Contests – Run a social media contest where customers submit a caption to go with a photo you posted, and in which your logo is visible. Or submit a few photos, again where your brand is visible, and ask them to vote for their favorite, and it will then be added to your website or something. People participate in these sorts of events and then they either intentionally share it with their friends and family, or the social media platform does it for them. Either way, your employee, Joe Logo, is out in the wild, doing his thing – making people think about your company.
- Referral Programs – Happy customers generally like to share their experience with the people around them. When you up the ante and offer an incentive or reward for talking about your company, now you can get some serious “word of mouth” action going. Offer a coupon if a new customer mentions a current customer. Offer a discount when they bring someone with them and that new person places and order. It is a low-cost, high-impact strategy that works.
- Infographics – Infographics are those visual stories that pop up all over social media. Create one that talks about your industry or your product and puts your business into that story or as the presenter of the story. Here is an example – (not a single sales pitch, I swear!) Note: You need to click the little tiny box in the upper right corner to see the whole thing. Golfzing’s Joe Logo is the golfball wearing sunglasses at the top and the bottom of this image, presenting branding to their target audience!